AdWords Translation Services You Can Always Trust On

Client Information

Client Industry: E-commerce (Consumer Electronics)

Location: United States

File Information

File Type/Page Count: Spreadsheet with approximately 200 AdWords keyword sets and ad texts

Goal

The client, an established U.S.-based e-commerce company, aimed to expand their digital advertising efforts into the Latin American market. They sought professional AdWords translation services to ensure their ad copy, keyword strategy, and campaign messaging would resonate with Spanish-speaking audiences while retaining the original marketing intent and avoiding direct, literal translations. Accuracy, cultural relevance, and keyword optimization were top priorities to preserve their conversion rate performance in the new market.

Key Challenges

• Ensuring translated keywords matched actual search behavior and terminology used by Spanish-speaking users across different regions
• Maintaining the original ad character count limits (headlines and descriptions)
• Avoiding misinterpretation of brand tone or calls to action
• Incorporating regional variations without diluting campaign intent

Speakers & Languages

Languages: English (Source), Spanish (Target)

Speakers/Contributors: One point of contact from the client; translation and review handled by a team of two native Spanish linguists

Delivery Time

Completed within 2 weeks

Strategy

The project team began by reviewing the English AdWords content for clarity, tone, and keyword structure. Native Spanish linguists with marketing experience were selected to execute the translation and cultural adaptation. A keyword research phase followed, identifying high-volume equivalents and adjusting phrasing to match regional search behavior.

A three-step process was implemented:

• Translation with Localization: Ad content and keywords were adapted—not just translated—to align with cultural expectations and Google AdWords constraints.
• Character Limit Checks: Each translated line was rigorously reviewed to stay within Google’s AdWords length requirements.
• Internal Review & QA: A secondary linguist conducted a quality review focusing on tone, relevance, and keyword effectiveness.

Results

• Improved Engagement: The localized ads achieved a 28% higher CTR compared to initial English campaigns targeting bilingual users.
• Cost-Efficiency: CPC was reduced by 18% due to better keyword targeting and increased Quality Score.
• Market Expansion: The client successfully launched in three new Latin American markets within the first campaign cycle, seeing consistent conversion rates comparable to their U.S. metrics.

Testimonial