Audio Description Services to Make Content Accessible for All Audiences

Client Information

Client Industry: Healthcare

Location: Los Angeles, California

File Information

File Type & Duration: Video content (2 hours)

Goal

The client, a major healthcare provider in Los Angeles, required audio description services for a series of instructional and promotional videos aimed at educating Spanish-speaking patients. The primary goal was to make the video content accessible to individuals with visual impairments by providing clear, concise, and accurate verbal descriptions of visual elements. The challenge was to ensure the descriptions maintained the original video's intent while being culturally appropriate for Spanish-speaking audiences.

Key Challenges

• Cultural Sensitivity: The descriptions had to be culturally relevant, especially given the diversity of the Spanish-speaking population.
• Medical Terminology: The videos contained complex healthcare terminology that needed precise translation and simple audio descriptions.
• Video Length: The videos were 2 hours long, making it essential to maintain consistency and quality across the entire duration.
• Time Constraints: The client required a fast turnaround, expecting the project to be completed within 3 weeks.

Speakers & Languages

Number of Speakers: 1

Languages: English (original) to Spanish (for description)

Delivery Time

3 weeks

Strategy

To ensure the accuracy and quality of the audio description services, the following approach was employed:

• Pre-Project Review: A thorough review of the video content was conducted to identify key visual elements that required description, particularly medical procedures and interactions that needed to be explained in simple, clear language.
• Culturally Relevant Adaptation: Descriptions were not just translated but also adapted to meet the cultural context of the Spanish-speaking population in Los Angeles, ensuring sensitivity to the diverse audience.
• Expert Translation Team: A team of medical translators and audio description specialists collaborated to ensure the highest level of accuracy in both the translation of complex terminology and the delivery of descriptions.
• Voice Recording and Integration: Professional voice artists fluent in Spanish recorded the audio descriptions, and these were integrated into the videos, ensuring a seamless and natural flow.

Results

The project was successfully completed within the 3-week deadline, with the following outcomes:

• Enhanced Accessibility: The video content was made fully accessible to Spanish-speaking patients with visual impairments, fulfilling legal and ethical requirements for inclusivity.
• Improved Patient Engagement: The culturally adapted descriptions helped increase patient understanding and engagement, particularly in educational videos explaining medical procedures.
• Positive Feedback: The client reported an increase in satisfaction from Spanish-speaking patients, who appreciated the clarity and relevance of the audio descriptions.
• Brand Reputation: The healthcare provider was able to strengthen its reputation as an inclusive and patient-centered organization.

Testimonial