What is Translation, Localization and Transcreation ?
What is Translation, Localization and Transcreation ? Translation services refer to converting the text into another target language. Whereas, transcreation is a process of adapting content from one language to another without altering the existing tone, intent and style. It involves translating advertising and branding materials in a creative way. The transcreator comes up with new content from the original material. Different countries follow different culture and practices. Hence, brands use different campaigns for different countries that is simply because…
